Hi, I’m Elena Bobrovich — an art director with 10 years in branding and communication design. I’ve helped launch 30+ brands and improved design impact across teams. My background spans agencies, tech, and running my own bureau. I build bold identities and design systems that work. I create for people — with people. Let’s connect.


Key Skills  

Brand Design & Brand Platforms
Digital & Print design
Leading Design Teams / Talent Management
Digital & Print design
Photography Art Direction
Figma, Adobe CC, AI Tools
Creative Concepts for Campaigns

Experience

2025
Infomediji 
Art-director,  design team lead

2023-2025
Positive Technologies
Art-director,  design team lead

2019-2022
Own design bureau
For: Uber, UN, Yandex, Xiaomi, Citibank 

2014-2019
Art direction in agencies
For: BMW, Porsche, Nespresso, BCG, Raiffeisenbank, Clarins, Danone, Bain & Company etc


Education

2011-2015
RANEPA, Moscow,
Graphic Design, bachelor

2021-2022
British Higher School of Art and Design, Photography for new media

2022-2023
Digital Product Design Management, BBE School

2024-2025 
Institute of analytical psychology and postgraduate education, General and Clinical Psychology

  • Key principles

  • People come first. Respect, trust, and honesty are at the core of everything we do. We create for people, with people.

  • In a world of overconsumption, it’s important to focus on making things that solve real problems or simply bring joy and a new experience.

  • I’m drawn to human-centered products and brands where we build communities and connections, not just push abstract concepts.

  • Design isn’t just for the sake of design. Visual communication is about connection—it should reflect the passion and energy of the team, the business, and the field.

  • I believe in being a player-coach—growing alongside the team, hiring great people, and creating an environment where they can thrive and develop.

  • The most important part of any design process is asking the right question at the right moment.

  • Design isn’t just a profession—it’s a mindset and a way of life.

  • Find inspiration everywhere—outside of design references. Paint, take photos, cook, read. Create your own universe.


LinkedIn
Instagram
e.a.bobrovich@gmail.com