DeoVR 
World’s Leading Immersive Platform 2024-2026
Full time DeoVR is an immersive video platform and creator ecosystem bringing VR content to leading headsets. From 2024 to 2026, I worked as Art Director and led the brand and graphic design team. I began by auditing the existing brand and developed a new brand platform, visual positioning, and creative direction for its growing product ecosystem.

I led a complete redesign of the visual identity, including the logo system, color palette, typography, photography direction, and AI illustration style. I also created distinct visual tones of voice for viewers and creators. Working closely with product and marketing teams, I rolled out the new identity across product touchpoints, social media, landing pages, presentations, events, HR communications, merchandise, and email marketing.

Alongside the rebrand, I led the brand and graphic design team and improved how we worked with product and marketing. I set up regular planning sessions, design reviews, and retrospectives, and introduced a clear request process, task priorities, delivery standards, and SLAs.

To make design more transparent across the company, I created a Notion knowledge base explaining how the team worked, how to submit requests, what to expect, and which standards to follow. I presented both the new workflow and the rebrand results to the wider company, helping teams understand what had changed and how to use the new system.

We also integrated AI tools into our everyday workflows to reduce repetitive work and speed up research, ideation, and production. Together, these changes made collaboration clearer and delivery more consistent and predictable.

Art director & Brand Designer
Elena Bobrovich
Designers  
Nik Preston Kujavec
Ilia Lapin