Hi, I’m Elena Bobrovich, a Brand Art Director and Design Lead with 12 years of experience. I build bold identities and scalable design systems that work across products, communications, and teams. AI helps me speed up production and experiment more with fewer resources, while strategy, taste, and creative direction remain human-led. I create for people, with people. Currently accepting new project inquiries. Let’s connect.
Mañana 
Local media in Barcelona 
Spring 2024
Art director, designer
Mañana is an urban media project based in Barcelona, focused on the city’s life, culture, and people. I worked as both designer and art director, creating the visual identity from scratch, including logo design, brand language, and social media templates. The concept was inspired by Barcelona’s urban identity, but with a unique and vibrant twist that reflects the city’s colorful and dynamic spirit. Together with the founder, we developed the name, big idea, and bold visual system that captures the essence of local experiences through a fresh, modern lens.

Design team
Elena Bobrovich / Art director, Designer
Client 
Elina Hansen / Founder


About  
Instagram
LinkedIn 
e.a.bobrovich@gmail.com