Hi, I’m Elena Bobrovich, a Brand Art Director and Design Lead with 12 years of experience. I build bold identities and scalable design systems that work across products, communications, and teams. AI helps me speed up production and experiment more with fewer resources, while strategy, taste, and creative direction remain human-led. I create for people, with people. Currently accepting new project inquiries. Let’s connect.
At Positive Technologies, a leading cybersecurity company, I worked as an art director and team lead of communication design from 2023 to 2025. My role was to build and manage a team of designers — including graphic, 3D, and web and motion specialists — and lead the creation of all digital communications. We developed landing pages, social media content, visual identities for new products, blog visuals, event support materials, and high-performing banner campaigns. I was responsible for team management, project leadership, concept development, and design review. We also established a solid system of brand guidelines and collaborated with external agencies on large-scale projects. This experience was a major step in my growth — I’m deeply grateful for the opportunity to lead, create, and evolve within such a dynamic environment. Design team
Elena Bobrovich / Art director, team lead Anastasia Kolesnikova / Designer Nadia Sysolyatina / Designer Daria Kubyshkina / Designer
Stas Gaevsky / 3D
Anzhela Grishina / Designer Maria Narykova / Designer