Hi, I’m Elena Bobrovich — an art director with 10 years in branding and communication design. I’ve helped launch 30+ brands and improved design impact across teams. My background spans agencies, tech, and running my own bureau. I build bold identities and design systems that work. I create for people — with people. Let’s connect.
Tuff Stuff  
Luxury resale platform
Autumn 2022
Art director, designer
Tuff Stuff is a luxury resale platform focused on giving designer items a second life. I worked as art director and designer on the rebranding project. We refreshed the logo, introduced a new color palette, developed a distinctive photo style, and created a full set of brand guidelines along with SMM templates. The new identity aimed to reflect a light, playful attitude toward luxury — combining classic serif typography with handwritten elements to add personality and humor. The core idea was to promote mindful consumption and sustainability, showing that luxury can be both stylish and conscious.

Design team
Elena Bobrovich / Art director, designer
Client 
Tuff Stuff 


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e.a.bobrovich@gmail.com