Tuff Stuff  
Luxury resale platform Autumn 2022
Art director, designer Tuff Stuff is a luxury resale platform focused on giving designer items a second life. I worked as art director and designer on the rebranding project. We refreshed the logo, introduced a new color palette, developed a distinctive photo style, and created a full set of brand guidelines along with SMM templates. The new identity aimed to reflect a light, playful attitude toward luxury — combining classic serif typography with handwritten elements to add personality and humor. The core idea was to promote mindful consumption and sustainability, showing that luxury can be both stylish and conscious.

Design team
Elena Bobrovich / Art director, designer
Client 
Tuff Stuff